From Cluttered to Clean: A Radical UI Transformation
This interactive slider demonstrates the dramatic improvement in visual hierarchy, usability, and modern aesthetics from the old design to the new.
The Core Challenge
The legacy FJpay app suffered from a confusing user experience, an outdated interface, and a lack of trust-building elements, leading to high user drop-off during critical KYC and money transfer processes.
My Role
- UX Audit & Research
- Information Architecture
- Wireframing & Prototyping
- UI & Visual Design System
- Developer Handoff
A User-Centric Process
To rebuild trust and streamline core functionalities, we adopted a comprehensive design process focused on the specific needs of our target audience: Nepali residents in Japan, often with limited Japanese proficiency.
Results
- Simplified Navigation
- Transparent Flows
- One-Screen Send Flow
- Cultural Localization
Key Learnings
This project reinforced the importance of deep user research, especially for niche audiences. Incorporating cultural cues, such as the localized tagline छिटो छ, सजिलो छ (It's fast, it's easy), proved to be a powerful tool for building trust. Close collaboration with the development team from the component-building stage was crucial for a smooth and accurate handoff.